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Host, Content Creator, On-Air Personality

Sam East is a media personality based in Toronto, Canada. You can hear her on “Sam & Dames” in the afternoon from 3-7PM on Toronto’s #1 Hit Music Station, 99.9 Virgin Radio, and with the iHeartRadio Canada app. 
When she’s not in studio, Sam is often hosting live events. From the Intuit TurboTax Canada Fan Jam with Raptors point guard & NBA All Star Fred Van Vleet, to the Ferrari of Ontario Rally in support of SickKids Hospital and the Mackenzie Health Foundation, the Breast Cancer Support Fund’s annual Peach Party, or Fun Philippines – a massive street festival where hundreds of thousands of people fill the streets of Toronto’s Little Manila. Sam is a versatile and charismatic host for just about any event. 
Sam also hosts and produces the podcast Lessons to My Younger Self, where she chats with great storytellers, experts, artists, and thought-leaders as they reflect on their biggest life lessons, and what wisdom they would pass on to their younger selves. Past guests include; the voice of Bugs Bunny, Eric Bauza, self-love advocate Alicia Mccarvell, Greg Brown of AsapSCIENCE, singer-songwriter Jully Black, The Social’s Jess Allen, sexologist Dr. Jess O’Reilly, and more. 

A passionate content creator, a short video Sam made caught the attention of Oprah Winfrey, which led to a one-on-one interview in June of 2019. She’s also interviewed the Jonas Brothers, and the cast of Aquaman and the Umbrella Academy, among others. You can see regular content uploaded to her 54k+ followers on TikTok featuring pop culture analysis, behind the scenes of working in radio, empowering affirmations, and a candid look at life in a Filipino family. 

Mindfulness and meditation are Sam’s passion. After years of practicing on her own, she wanted to share the undeniable benefits with a wider audience. Sam is now a certified Meditation Teacher, available for group or one-on-one guided meditations.

If you’d like to collaborate or book Sam, click here. 

For general inquiries, click here


Trade a Bobby Pin in for a House

99.9 Virgin Radio Toronto – December 2021

Does Ring Shopping Take the Romance out of a Proposal?

99.9 Virgin Radio Toronto – November 2021

Are You a Social Media “Like Snob”?

99.9 Virgin Radio Toronto – December 2021

Is Adele Boring?

99.9 Virgin Radio Toronto – November 2021


NBA Finals @ Jurassic Park

How the Raptors Helped Me Meet
(and Interview!) Oprah!

Is It Worth It to Go to
College or University?

Aquaman Blue Carpet